Murano Global Investments PLC (NASDAQ: MRNO), a prominent real estate and hospitality firm, has unveiled a groundbreaking enhancement to its corporate strategy by building a Bitcoin (BTC) Treasury. Announced on July 7, 2025, this move positions Murano as a pioneer in integrating cryptocurrency into traditional business models, aiming to become a significant BTC holder.
Headquartered in London, Murano operates hotels and resorts across Mexico and boasts a market capitalization of $849 million. The company plans to leverage its operating cash flows, extensive real estate assets, and access to capital markets to create a robust Bitcoin reserve, following the execution of a $500 million Standby Equity Purchase Agreement (SEPA).
This strategic shift complements Murano's core focus on real estate development while unlocking balance sheet liquidity and driving capital efficiency. The firm is exploring innovative methods to release long-term capital tied up in property development, aiming to generate improved yields for shareholders.
Murano has already purchased 21 Bitcoins as part of this initiative and has joined the ranks of corporate Bitcoin advocates, aligning with entities like BTC Inc. and Michael Saylor. Additionally, the company is considering integrating BTC as a payment option and loyalty reward mechanism for its customers, signaling a broader vision for cryptocurrency adoption.
As the first member of the Chairman’s Circle at Bitcoin for Corporations, Murano is setting a bold standard for corporate Bitcoin strategies. This move reflects a growing trend among public companies to diversify treasuries with digital assets amid increasing mainstream acceptance of cryptocurrencies.
The announcement has garnered significant attention in the financial and crypto communities, with many eyeing Murano's approach as a potential blueprint for other corporations. As the firm continues to balance its traditional operations with this innovative treasury strategy, the industry watches closely for the long-term impact on both real estate and cryptocurrency markets.
Maria Lourdes
